Indigenous Fashion Hits the Runway

Long overlooked Indigenous artists are revolutionizing the fashion world. Balancing innovation and tradition, these designers envision a sustainable, inclusive way of creating clothes.

Indigenous women sewing. SriHarsha PVSS. CC BY-NC-SA 2.0.

Nothing about this year’s Indigenous Fashion Week Toronto (IFWTO) went according to plan. The pandemic demanded a totally virtual fashion venue without a live audience, forcing the Indigenous communities that comprise it to rethink what a fashion week could be. Then again, reimagining the fashion industry is the forte of many Indigenous designers.

The IFWTO featured 16 designers with their own unique takes on Indigenous fashion, the clothing created by designers from a native background. It included artists from across the world who are united by a shared Indigenous heritage. Combining traditional figures and techniques with mainstream styles yielded some of the week’s most exciting work. Mobilize, for instance, fused Indigenous writing and designs with streetwear hoodies and jackets to innovate style while staying true to its roots. Audiences took well to Mobilize’s style; most of its items sold out. 

Mobilize and other Indigenous brands seek to fundamentally change the fashion industry’s status quo. Jamie Okuma, a California designer of Luiseño and Shoshone-Bannock descent, emphasizes resourcefulness and respect for nature in her garments. “All of my work has tradition at its core ... So I try to utilize everything possible in my work—with my art, supplies, fabric—and not be wasteful.” Crafted with patience, detail and care, her pieces are meant to be worn again and again. “We all have those go-to pieces in our closet that we keep for years and literally wear out before we retire them,” she says. “I'm here to make the go-tos, the keepers.”

Shoes designed by Jamie Okuma. nonelvis. CC By-NC-SA 2.0.

Okuma’s approach is a welcome change to the dominant fad of “fast fashion.” These items, mass produced by large companies, are designed season by season and intended to fall out of fashion and be thrown out within a year. This approach to fashion differs starkly from that of Indigenous creators, who value durability, tradition and craftsmanship, even if it comes with a much higher sticker price. Though fast fashion allows consumers to don the latest runway fashions at an affordable price, it comes at a steep environmental cost. Products often fall apart within weeks or are thrown out having never been worn, earning the style the nickname “landfill fashion.”

A billboard for Grace Lillian Lee’s fashion. Brisbane City Council. CC BY 2.0.

Grace Lillian Lee, designer and co-founder of First Nations Fashion and Design in Australia, seeks a place for Indigeneity in the mainstream. “There’s definitely a lot that non-Indigenous people and designers can learn from Indigenous people,” she says, “especially in terms of sustainability.” Her work relies heavily on the weaving techniques of Torres Strait Islanders. More than a way to promote sustainability, Lee calls her clothing “a soft entry into reconciliation and healing our people.” Such meaningful craftsmanship doesn’t fall out of style by next season; it is passed down through generations.

Lisa Folawiyo. NDaniTV. CC BY 3.0.

Indigenous fashion is just beginning to enjoy its long overdue time in the sun. Dresses by Lisa Folawiyo, a Nigerian and West Indian designer, have been worn proudly by the likes of Solange Knowles and Lupita Nyong’o. Her intricate, flowing dresses explode with color. Boasting hand-embellished designs, Folawiyo’s dresses can take up to 240 hours to complete. Her West African designs have won the plaudits of the international fashion world and effortlessly outshine the mass-produced artifacts of fast fashion.


A dress by Lisa Folawiyo. Museum at FIT. CC BY-NC-ND 2.0.

Indigenous people still generally lack a place at the corporate level. Sage Paul, a member of Canada’s English River First Nation who now lives in Toronto, called for the post-pandemic “new normal” to include the voices of Indigenous people in an article for The Kit. Fashion emerged from a 14th-century European aristocracy, she argues, and colonized Indigenous people to steal resources, goods and fashion trends. “The colonial systems we are operating under no longer serve our society, and the only way we will evolve is by allowing new and interconnected systems to come to the fore.” That means moving Indigenous brands into the mainstream. 

The IFWTO is a good place to start. Its online market links viewers directly to designers’ websites. Live panel discussions provided a glimpse into the questions and concerns of some of Indigenous fashion’s most admired artists. Videos of models strutting the catwalk resembled music videos, showcasing the unbridled possibilities of Indigenous fashion. Most importantly, it put more Indigenous designers on the map. As of now, they show no signs of slowing down.



Michael McCarthy

Michael is an undergraduate student at Haverford College, dodging the pandemic by taking a gap year. He writes in a variety of genres, and his time in high school debate renders political writing an inevitable fascination. Writing at Catalyst and the Bi-Co News, a student-run newspaper, provides an outlet for this passion. In the future, he intends to keep writing in mediums both informative and creative.